Write powerful headlines to boost your CTR by 62%:A beginners guide
Suppose you wrote a high-quality article that took hours and hours of deep research and hard work. And when you share it with the world, you seem to get very little to no clicks at all.
We all have been there.
in this blog post, let us learn the secret sauce of writing killer headlines that will give your CTR (click-through rate) a rocket boost! Since there are thousands and thousands of blogs and articles waiting to be read, the chances of someone reading and clicking on your blog become less. but, don’t give up yet! Follow me and learn with real-life examples, to write headlines like an expert!
#1 FIND RELEVANT KEYWORDS AND VARIATIONS.
in this blog post, we get to study why cheese is bad for our health. so, if we want to write a headline for this particular blog post, we would start by looking at its main keywords.
- Find The main keywords-
- “Cheese”
- “Bad”
- “Health”
2. Make possible variations-
- “Why cheese is bad for your health?”
- “4 alarming reasons why cheese is bad for health”
- “Say NO to cheese: Top 4 reasons why cheese is bad”
- “Do you know why cheese is bad for health; 4 Main reasons”
- “4 reasons to avoid cheese for good health”
- “Disadvantages of cheese: Stop eating cheese today”
- “4 simple reasons why you should avoid cheese”
You should do a simple google search to find what headlines your competitors are already ranking for, and what people are typing in the search button.
Try to come out with a unique and powerful headline with a trial and error method.
Now, this blog post is pretty straightforward with 4 examples, but Make sure your content has something unique and is 10x better than your competitors, to Avoid bounces.
3. Select the best unique headline you came around
HOW TO DETERMINE WHICH HEADLINE WILL DRIVE THE MOST TRAFFIC?
Keep reading……….
#2 THE USE OF STRONG ADJECTIVES
for writing compelling headlines, you should connect with your audience emotionally and spiritually by the use of strong adjectives and words to promise that your content has what they are looking for.
for example, in the above blog post, the headlines such as
- “4 alarming reasons why cheese is bad for health”
- “Say NO to cheese: Top 4 reasons why cheese is bad”
sounds more interesting than simple headlines like “why cheese is bad for health”
the use of “alarming” and “Top” are the game cgame-changers they develop a sense of urgency, and promise to deliver what the reader is looking for.
for example, the two headlines shown above are pretty compelling and will surely provide a good CTR( click-through rate) because words like
- “THE KILLER SECRET”
- “THE SECRET TO….”
hooks up the readers in the first sentence and sounds promising.
other examples…
#3 IMPORTANCE OF ODD NUMBERS
we all find different, Odd, and unusual things interesting and appealing to the eyes. we can take this human nature to our advantage, and use odd or shocking numbers that are different from the rest. This method will surely boost your CTR and help you write powerful headlines like no other!
examples from google search engines-
in these two examples, which headline appears more compelling?
according to me, it has to be the second one. it is using the number as a “digit” rather than a word, unlike in the first one. and it is specific, if you stumble upon these too headlines, 90% chances are you would go with the second one. using “2021” was a advantage when this blog was released. but now, it has to be updated.
this example above looks great, it is using odd numbers with a strong adjective, which makes it compelling enough to click through and read.
#4 Understand who you are writing for
you need to optimize your blog post for humans first, then search engines.
so, How do we optimize for search engines? before that, let us understand the difference between SEO title and headline in google search results.
The headline is the title visitors see on your blog whereas the SEO title is what people see in search engines. They mostly are identical without much difference, so once you have your headline ready, just make sure that your SEO title — BETWEEN 50 TO 60 CHARACTERS.
-PROVIDES CLARITY:- would a 10-year-old will be able to understand what your blog post is about? are you using unnecessary words that can be eliminated? is your keyword can be found in the first or last three words of the SEO title?
-USING ATTENTION-GRABBING WORDS/LANGUAGE
words like:-
FREE, IMPORTANT, LIMITED, EASY are attention stealers and should be used.
CONCLUSION
Finally, Writing Powerful headlines is a skill that cannot be learned overnight. However, The tips provided above combine to make Just a Perfect guide to get started. Experimenting with different headlines is the KEY to develop a Killer headline that will give your CTR a boost! Just Master the above methods, and you are set to become a Headline expert!
